Fake News - a spotters guide #2

Sponsored content. What am I buying?

Ok, it's easy to spot banner ads at the top of website, but a lot of advertising is more subtle.

So called ‘native ads’ are designed to match the look and feel of the website you are viewing. Advertisers say it is to stop you feeling like you are being interrupted like a TV commercial. In reality it simply makes it harder for you to know when someone is marketing to you and when it is the information you are looking for (iCubeWire, 2015).

Some things to look out for:

• Ads at the top of your Google results list:

• Suggested posts

• Sponsored articles

Image credit:  Baer, D. (n.d.).

Bibliography

Baer, D. (n.d.). Engage your ideal audience with native advertising. Retrieved 7 May 2018, from: https://baeronmarketing.com/engage-your-ideal-audience-with-native-advertising/

iCubesWire. (2015). Native Ads – Moving ahead of conventional ad formats in affiliate marketing. Retrieved 7 May 2018, from http://www.icubeswire.com/blog/native-ads-moving-ahead-of-conventional-ad-formats-in-affiliate-marketing/

FIFA World Cup - quiz!

Don't forget HOUSE POINTS are now up for grabs if you participate in the ILC quizzes.

5 points will be awarded to the winner of the quiz, and 1 point for everyone else that enters the quiz. At the end of the year the final tallies will be sent to Mr Philp for inclusion in the House Cup tally.

The FIFA World Cup is on, and it is time to test your knowledge. How much do you know?

Go to the quiz

Challenge your friends, support your house, go for glory - see who gets the most questions right!!

Results and winners will be announced at the beginning of term 3.

Carve the Mark by Veronica Roth

by the author of Divergent...

In a galaxy powered by the current, everyone has a gift.

Cyra is the sister of the brutal tyrant who rules the Shotet people. Cyra’s currentgift gives her pain and power—something her brother exploits, using her to torture his enemies. But Cyra is much more than just a blade in her brother’s hand: she is resilient, quick on her feet, and smarter than he knows.

Akos is the son of a farmer and an oracle from the frozen nation-planet of Thuvhe. Protected by his unusual currentgift, Akos is generous in spirit, and his loyalty to his family is limitless. Once Akos and his brother are captured by enemy Shotet soldiers, Akos is desperate to get his brother out alive—no matter what the cost.

Then Akos is thrust into Cyra's world, and the enmity between their countries and families seems insurmountable. Will they help each other to survive, or will they destroy one another?

Fake News - a spotters guide #1

What is Fake News?

Fake news, alternative facts, click-bait, dodgy data, biased reporting, propaganda, conspiracy theories, cash for comment, 'post-truth world', are all things you have probably heard about. But what what do we mean when we say "fake news"?

Fake news can be:

• Manipulative - stories designed to trick you into believing something that you probably wouldn't normally believe or agree with.
• Made up - usually just to get you to click a link. Usually to get you to look at an ad, or to encourage you to go to a website that might host a virus, spyware or malware.
• Lazy reporting - the people making the news might not take the time to check their facts
• Sensational headlines that don’t relate to the story
• Well-intentioned, but misinformed - again, they might not be taking the time to check their facts
• Over simplified - simple stories are easy to read so suck people in, but they don't tell the whole story.
• Satire – joke stories for entertainment

Fake news twists the truth to get you to believe something that is not really true. Or, if it is true, is not the whole story. Because it looks like real news, fake news can be passed around making it harder for everyone to know what is true and what is not.

If you are not sure if something is real or not it is important to check before you pass it on to a friend or use it in an assignment.